PR Consultants Group adds AMICO PR + Strategic Engagement in Oregon

PR Consultants Group has added AMICO PR + Strategic Engagement as its newest network member, giving the nationwide consortium a foothold in Oregon and expanding AMICO’s ability to serve clients across the U.S. The move also comes with a rebrand and a new fractional counsel offering.

Why it matters: - PR Consultants Group now has an affiliate in Oregon, extending its network into a new West Coast market. - AMICO PR + Strategic Engagement gains access to senior-level support across more than 50 U.S. markets. - The partnership is designed to help clients coordinate multi-state communications, crisis response, public affairs and community engagement through one lead agency.

What happened: - PR Consultants Group announced AMICO PR + Strategic Engagement as the newest member of its nationwide network. - AMICO is the only affiliate firm in Oregon. - The announcement was made Aug. 19, 2026, in Portland, Oregon. - The partnership expands PR Consultants Group’s presence into Oregon and broadens AMICO’s reach across the country. - AMICO also changed its name to AMICO PR + Strategic Engagement to reflect a wider service mix.

The details: - PR Consultants Group is an exclusive nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets. - AMICO was founded in 1997 and has kept a model centered on personalized, senior-level counsel. - Through PRCG, AMICO can build customized teams of senior professionals with local and industry expertise. - The network is intended to support infrastructure initiatives, executive communications, public affairs campaigns, crisis response and community engagement. - Clients work through a single strategic partner while gaining coordinated support across more than 50 U.S. markets. - AMICO’s expanded name reflects services in public relations, strategic communication, digital media and community engagement. - AMICO is also introducing fractional counsel, which places senior communication expertise directly into organizational leadership. - The AMICO consultancy serves public agencies, transportation and infrastructure programs, developers, contractors, architects, engineers, healthcare organizations, nonprofits, cultural institutions, colleges and universities, hospitality and travel organizations, and private-sector companies. - The firm has earned dozens of honors, including national Silver and Bronze Anvil Awards from the Public Relations Society of America. - Kelliann Amico was inducted into the PRSA College of Fellows in 2023 and received the Lois D. Cohen Lifetime Achievement Award from DJC Oregon in 2025. - PR Consultants Group was founded in 2000 and is led by award-winning agency principals who provide direct strategic counsel and hands-on execution. - The network includes capabilities in crisis communication, public affairs, media relations, digital PR, AI PR and community relations. - PR Consultants Group says clients can activate senior practitioners across the network when needs expand into another state, another discipline or a national launch.

Between the lines: - The deal gives AMICO a way to scale without losing its identity as a senior-led local firm. - PR Consultants Group is using Oregon as a West Coast anchor while reinforcing its model of local expertise plus national reach. - The added focus on digital media and AI narrative optimization signals that the firm is positioning itself for a communications market shaped by both traditional media and AI search. - The backgrounder also points to an industry shift toward measurable authority in earned media and discovery platforms, though those claims are presented as broader market context rather than deal-specific facts.

What's next: - AMICO will begin offering clients access to PR Consultants Group’s national bench of specialists as needed. - The firm will continue operating as the primary strategic lead for clients while assembling teams across markets and specialties. - Clients can expect support for crisis communication, public affairs, multi-market outreach and stakeholder engagement through the network. - AMICO’s rebrand and fractional counsel offering are now part of its expanded service lineup.

The bottom line: - The partnership gives PR Consultants Group a stronger Oregon presence and gives AMICO a national operating model built around senior counsel, local expertise and faster scale.